The Hard Work Of Developing The Hard Rock Long known as a music-themed destination for its world-class memorabilia collection, entertainment offerings and a host of popular cafes and casinos bearing that famous logo, Hard Rock has not so suddenly stood out for doing big things. It’s one of the most recognizable brands across the world and has appeared on everything from drink napkins to fanny packs. Just a few years ago, the words “Hard Rock” were likely most associated with an iconic logo - the Hard Rock Cafe insignia, the one created by British artist Alan Aldridge in the 1970s. (Getty Images) Familiar Brand Continues Growth With ‘Big Events Business,’ Lionel Messi, F1 Miami GP Hard Rock Live venues, which typically seat between 2,500 and 7,000 guests, host everything from developing artists to exclusive underplays for stadium-sized acts. HARD ROCK ‘N’ ROLL ALL NIGHT: KISS performs at Hard Rock Live at Etess Arena at Hard Rock International’s Atlantic City property.
